Founder's Story

There was always a pot of chai within reach growing up. Not for guests — for whoever happened to be around. The doorbell would ring, and it didn’t matter if it was an aunt visiting from out of town or someone stopping by to fix the dishwasher. Someone was already reaching for the stove.

That’s the house Jastina grew up in — Indian, in the US, never quite willing to let the distance shrink what hosting meant. Big dinners, small visits, it didn’t matter. You sat someone down. You gave them something warm. That was the whole rule.

Now a mother herself, she finds herself doing the same thing her parents did, without thinking twice — pulling out a cup for someone who only meant to stay five minutes. She wants her kids to inherit that the way she did: not as a lesson, but as something that just happens, table after table, cup after cup.

By The Earth Living, woman-owned and woman-founded, comes from that same instinct, grown up. Every piece it makes is meant to hold up to that — the big dinner and the quick chai, treated exactly the same. That’s the tradition. That’s what’s being passed down.